Challenges are time-limited participation events. Subscribers join, log progress, and aim to hit a completion goal within the challenge window. They are great for driving engagement and acquisition.
Tip: For structured content where subscribers should follow a specific sequence, use Programs instead.
Creating a challenge
Go to the Content tab and select Challenges from the dropdown
Click Create Challenge in the top right
Configure the following: title, image, and description; start and end date; completion goal (the number of content completions needed to finish the challenge)
Tracking participation
Open any challenge and click the Participants tab to see:
How many people have joined and completed the challenge
Average progress across all participants
Individual participant progress, including when they joined and how far they have got
How subscribers participate
Videos and workouts — progress is logged when a subscriber clicks Complete after finishing the video
Recipes — subscribers tap I've made this and submit a short completion note
Promoting your challenge
Go to the Design tab and select Pages
Add a Challenge block to your homepage or any page
Select which challenge to feature
Tip: Challenges are great for acquisition. Consider making one piece of content free so people can start the challenge before subscribing, especially if there is a prize involved.