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Analytics

Understanding how your business is performing

Written by Ben
Updated over 2 weeks ago

The Analytics section gives you a detailed view of how your Clubb is growing and performing. Find it in the left-hand navigation of your dashboard.

What's in each section

  • Overview — a snapshot of your key metrics including subscribers, revenue, and traffic

  • Subscribers — how your paid and trial subscribers are growing over time

  • Revenue — monthly recurring revenue and overall income trends

  • Churn — cancellations and how well you are retaining subscribers

  • Engagement — how actively subscribers are using your Clubb

  • Content — which content is performing best

  • Traffic — how many people are visiting, where they are coming from, and which devices they are using

Each tab updates automatically and can be filtered by date range or grouped by day, week, or month.

Ask Analytics

Instead of digging through charts, type a question in plain English and get an instant answer with an explanation and visual breakdown, powered by AI. For example:

  • How much did I earn last month?

  • What is my churn rate this week?

  • How many new subscribers joined yesterday?

Key terms

  • MRR (Monthly Recurring Revenue) — predictable monthly subscription income

  • Churn rate — the percentage of subscribers who cancel in a given period

  • Retention — how many subscribers stay active over time

  • Engagement — how often subscribers interact with your content and community

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