Go to the Content tab, click the green Create button in the top right, and select Recipe from the dropdown.
Three ways to create a recipe
AI Assistant — paste in your recipe details and Clubb will automatically format them into the correct sections (ingredients, steps, and so on)
Instagram link — paste in an Instagram link and Clubb will import the reel, thumbnail, and any recipe details from the caption, auto-filling the correct fields
Manual — fill in every field yourself from scratch
Media options
Each recipe can have:
A cover image only
A standard video (regular player with play, pause, and progress bar)
Both a step-by-step video and a standard video
You can also add images to individual steps. If no video is added, the recipe simply will not show a play button.
Recipe fields
You can add as much or as little detail as you like:
Prep time and cooking time
Ingredients
Recipe steps
Nutrition information
A Spotify song or playlist link
Pairing suggestion (wine, drinks, or anything else)
Notes — members can also add their own private notes within their account
Tags
Products — add affiliate or recommended products to a recipe. Scroll to Products within the recipe, click Select Product, and choose what to feature
Guest author — if the recipe is by someone else, scroll to Author and update the details
Controlling access
Click the Available To button within the recipe to set who can see it: Public, Subscribers (all), Paid Subscribers, or Tiered Access.
Quick Add
When entering a recipe manually, use Quick Add to speed up ingredient and step entry. Paste your entire ingredients list or all your steps at once, and AI will automatically break them into the correct format.