💡 Why nurture emails matter
When someone signs up for one of your campaigns, they’re interested—but that interest can fade quickly. A well-timed sequence of helpful, non-salesy emails can keep you in their mind, build trust, and gently encourage bookings—all without you needing to chase them.
✅ What’s the easiest way to do this?
Use the Email Workflow Tool built into each campaign.
This lets you:
Automatically send a welcome email when someone signs up
Create a follow-up sequence using campaign leaflets
Use AI to write each email quickly
Set frequency and timing
Let it all run in the background
For 95% of clinics, this is the easiest and most effective option.
✍️ Want more control or writing flexibility?
If you prefer to:
Send nurture emails from your own platform (e.g. Mailchimp)
Write emails in your own voice from scratch
…then you can use our CustomGPT included with each campaign.
They’re trained on each campaign’s leaflets, so you can:
Generate email copy tailored to your tone (you'll need to give it your 'tone of voice' prompt)
Focus on specific clinical themes
Create as many emails as you like
You’ll find a link to the CustomGPT inside each campaign.
🕰️ A Quick Note on Older Campaigns
The way we’ve provided nurture emails has evolved:
🗂️ Older Campaigns
Include a downloadable zip file with:
1–4 pre-written nurture emails (Word format)
Matching email-sized images (800px wide)
These are ideal if you're using an external email tool or want full editing control.
🎥 Watch the walkthrough video below:
🧠 Summary: Which option should I use?
Goal | Best Tool |
I want to automate follow-up from a Co-Kinetic campaign | Use the inbuilt Email Workflow Tool |
I want to send nurture emails outside of Co-Kinetic | Use the CustomGPT to write them |
I’m using an older campaign with a zip file | Use the manual download + your email platform |
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