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Overview: ESM automations

Updated over 5 months ago

CommerceIQ offers six (6) automated workflows designed to detect deviations from the Source of Truth (SOT) and automatically raise tickets with the relevant retailer for resolution. These automations address the following:

  • Unavailable SKUs

  • 3P Variants

  • Duplicate Listings

  • Content Authority

  • Variation Authority

  • PO Discrepancy

Unavailable SKUs

(Erroneous OOS, Unavailable with Inventory & Suppressed ASINs)

Context

There are instances where products appear as "Out of Stock" (OOS) on Amazon despite having sufficient inventory. Additionally, some products may become entirely unavailable, displaying a 404 error (often referred to as "Dogs of Amazon"). These issues can be caused by platform glitches, processing errors, compliance violations, or profitability concerns. Amazon may suspend products due to content, packaging, health guideline violations, or excessive customer complaints.

Customer Pain Points

  • Revenue Impact: Suppressed or incorrectly marked OOS products lead to reduced sales and lower purchase order (PO) volumes from Amazon.

  • Brand Equity: A poor shopper experience due to unavailable products negatively impacts brand perception.

CommerceIQ’s Automation

CommerceIQ automatically monitors SKUs that should be available and generates a ticket with Amazon to reinstate them, preventing revenue loss and ensuring product availability.

Value Provided

  • Automated SKU monitoring and reinstatement.

  • Reduced manual workload for eCommerce teams.

  • Estimated revenue impact of 1%-2% of total Amazon OPS.

3P Variants

Context

Unauthorized third-party (3P) sellers often attach unrelated products to branded PDPs using false variation tags or create unauthorized bundles. These actions redirect traffic and sales away from brand-owned listings.

Customer Pain Points

  • Revenue Impact: Redirected traffic reduces Amazon’s replenishment volumes and leads to revenue leakage.

  • Brand Equity: Poor content, inconsistent pricing, and longer shipping windows negatively affect brand perception.

  • Legal Risks: Unauthorized listings may violate exclusivity agreements with retail partners.

CommerceIQ’s Automation

CommerceIQ identifies unauthorized 3P variants and submits removal requests to Amazon.

Value Provided

  • Automated 3P variant detection and removal.

  • Saves eCommerce teams significant time.

  • 99.6% resolution rate, with ticket resolution in 3-6 hours.

Learn how to set up the 3P variant removal automation.

Duplicate Listings

Context

Unauthorized sellers create duplicate ASINs instead of competing for the Buy Box. These listings mislead shoppers and divert traffic away from the original PDP.

Customer Pain Points

  • Revenue Impact: Duplicate listings divert sales from authorized ASINs.

  • Brand Equity: Poor content and pricing inconsistencies harm brand perception.

  • Legal Risks: Misrepresentation or missing disclaimers can lead to compliance issues.

CommerceIQ’s Automation

CommerceIQ detects and submits removal requests for duplicate listings.

Value Provided

  • Continuous monitoring and automated reporting.

  • Estimated revenue impact of 0.25% of total Amazon OPS.

  • Currently deployed for 70% of customers.

Learn how to set up the duplicate listing merge automation.

Content Authority

Context

Unauthorized 3P sellers can alter PDP content when they win the Buy Box. Incorrect content impacts search ranking, shopper experience, and legal compliance.

Customer Pain Points

  • Revenue Impact: Poor content reduces discoverability and conversions.

  • Brand Equity: Inaccurate content affects shopper trust.

  • Legal Risks: Incorrect product information can lead to legal action.

CommerceIQ’s Automation

CommerceIQ detects unauthorized content changes and automatically submits correction requests to Amazon.

Value Provided

  • Automated content monitoring.

  • Historically, 80% resolution rate for content correction requests.

Learn how to set up the content authority automation.

Variation Authority

Context

Properly structured variations improve discoverability and sales. Unauthorized or orphaned variations hinder product visibility.

Customer Pain Points

  • Revenue Impact: Poor variation setup reduces conversions and sales.

  • Brand Equity: Lack of structured variations impacts shopper perception.

CommerceIQ’s Automation

CommerceIQ ensures proper variation setup, keeping all 1P variants linked on a single PDP.

Value Provided

  • Automated monitoring and correction of variation structure.

  • Currently implemented for 44% of customers with 80% resolution rates.

Learn how to set up the variation authority automation.

PO Discrepancy

Context

Errors in Amazon’s purchase orders (POs), such as incorrect case sizes or costs, create fulfillment issues. This leads to rejected POs, stockouts, and increased costs.

Customer Pain Points

  • Revenue Impact: Incorrect POs cause stockouts and missed sales.

  • Cost Impact: Rejected POs increase operational costs and chargebacks from Amazon.

CommerceIQ’s Automation

CommerceIQ identifies and flags POs with incorrect details, ensuring accuracy before fulfillment.

Value Provided

  • Automated PO discrepancy detection.

  • 95%-100% resolution rates for identified discrepancies.

Learn how to set up the PO discrepancy automation.

CommerceIQ’s suite of automations helps brands maintain availability, protect brand equity, and reduce manual workload—ensuring a seamless eCommerce experience.

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