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Klaviyo

Updated over a month ago

Grow your business

If you want a deeper dive into email marketing and other marketing options, Corksy Complete can help!

Klaviyo is a specialized marketing platform for personalized email and SMS marketing, particularly tailored for e-commerce businesses, enabling targeted communication with customers.

On this page

Create an account in Klaviyo and connect to Corksy

  1. Visit Klaviyo and set up an account:

    • Go to klaviyo.com and click on "Sign Up Free".

    • Sign Up

      • Enter your email, company name, and password

      • Click "Create Account".

    • Verify Account

      1. Check your email for a verification link and activate your account.

  2. Set up your account:

    • Provide details like your store URL and industry.

  3. Generate API Key:

    • Go to "Account Settings" -> "API Keys" and create a public or private API key to integrate with Klaviyo.

  4. Connect to Corksy:

    • Log into admin.corksy.io.

    • Go to Settings -> Email Marketing.

    • Click "Connect Account" for Klaviyo.

    • Add the API key from Step 3.

    • Map customer data and preferences between Corksy and Klaviyo.

    • Save the changes to activate the connection.

  5. Test the integration:

    • Send a test email from Corksy to ensure the integration is working correctly.

Using Corksy Segments for email marketing

Segments in Corksy

The Segments feature in Corksy's admin portal under Marketing allows you to create and manage customer segments for targeted marketing campaigns.

Here's a breakdown of the features and functionality:

Segment Page Overview

The segment page displays the following details:

  • Segment Name: The name of the segment.

  • Created On: The date the segment was created.

  • Customer Count: The number of customers in the segment.

  • Status: Active or inactive status of the segment.

  • Actions: Options to view or delete the segment.

    • View Customers

      • You can view customers who have opted for emails during order placement. The following details are shown:

        • First Name

        • Last Name

        • Email

        • DOB (Date of Birth)

        • Phone Number

    • View Send Details

      • This section shows information about marketing emails sent to customers, including:

        • Send On:

          • The date the email was sent.

        • Send To:

          • The platform used for marketing, either MailChimp or Klaviyo.

        • Tag:

          • The tag name associated with the email campaign.

        • Status:

          • Whether the email was successfully delivered or failed.

        • View:

          • Click to see detailed customer information.

    • Send Emails

      • To send emails to a segment:

        1. Campaign:

          • Choose a marketing platform (MailChimp or Klaviyo) from the dropdown.

        2. Enter Tag Name:

          • Specify a tag name for the campaign.

        3. Save:

          • Once saved, the email campaign will be synced. Emails can then be sent through the selected marketing platform.

    • Delete Segments:

      • Segments can be deleted if they are no longer needed by clicking the Delete button in the Actions column.

Create Segments

You can create a new segment by choosing a segment type and configuring it.

Segment Types:

  • Abandoned Cart: Last X Days:

    • Customers who abandoned their carts within the specified number of days.

  • All Customers:

    • Includes all customers in the database.

  • Customer Purchased X Times:

    • Customers who made a certain number of

      purchases.

  • Successful Purchase: Last X Days:

    • Customers who made successful purchases

      within the specified number of days.
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