MailChimp is a powerful marketing platform focused on email marketing automation. It allows businesses to create, send, and analyze email campaigns, enhancing customer engagement and streamlining communication.
Create a MailChimp Account and Connect to Corksy
Visit MailChimp:
Go to mailchimp.com and click on the "Sign Up Free" button.
Enter your email, username, and password.
Click "Sign Up" to create your account.
Activate Account:
Check your email for a verification link and click on it to activate your account.
Set Up Your Account:
Fill in details like your business name, website URL, and address.
Configure API Key:
Navigate to "Account Settings" -> "Extras" -> "API Keys".
Generate a new API Key to connect MailChimp to your application.
Connect API Key to Corksy:
Copy the generated API Key.
Log into your Corksy admin account at admin.corksy.io.
Go to Developer Tools.
Click on "Profile" or your account name in the bottom-left corner.
From the menu, select "Extras" -> "API Keys".
Create a Connected App:
Scroll down to the OAuth2 Clients section.
Click on "Register Your App" or "Create a New App".
Fill in the necessary App Details and assign the Redirect URL from Corksy.
Access Client ID and Client Secret:
After creating the app, copy the Client ID and Client Secret displayed on the app details page.
Connect MailChimp:
Enter the API key into Corksy's admin settings to map required fields like email and name.
Save the configuration to complete the integration.
Test the Integration:
Send a test email from Corksy to ensure the integration is working correctly.
Using Corksy Segments for email marketing
Segments Overview:
The Segments feature in Corksy's admin portal allows you to create and manage customer segments for targeted marketing campaigns.
Segment Page Overview
Segment Name: Identifies the segment.
Created On: Date of segment creation.
Customer Count: Number of customers in the segment.
Status: Indicates if the segment is active or inactive.
Actions: Options to view or delete the segment.
View Customers
You can view the details of customers who opted in for emails during order placement, including:
First Name
Last Name
Email
DOB (Date of Birth)
Phone Number
View Send Details
This section provides information about marketing emails sent to customers:
Send On: Date the email was sent.
Send To: Platform used for marketing (MailChimp or Klaviyo).
Tag: Associated tag name for the campaign.
Status: Delivery status (successful or failed).
View: Access to detailed customer information.
Send Emails
To send emails to a segment:
Campaign: Choose a marketing platform (MailChimp or Klaviyo) from the dropdown menu.
Enter Tag Name: Specify a tag name for the campaign.
Save: Once saved, the email campaign will be synced, and emails can then be sent through the selected marketing platform.
Delete Segments
Segments can be deleted if they are no longer needed by clicking the Delete button in the Actions column.
Create Segments
You can create a new segment by selecting a segment type and configuring it.
Segment Types:
Abandoned Cart: Customers who abandoned their carts within a specified number of days.
All Customers: Includes all customers in the database.
Customer Purchased X Times: Targets customers who have made a certain number of purchases.
Successful Purchase: Customers who made successful purchases within a specified number of days.