Running Split tests or A/B tests is a powerful method to optimize your funnel's performance and improve conversion rates. CCK has great features and tools enabling you to conduct these tests effectively and make data-driven decisions. In this article, we will walk you through the steps to run a split or A/B test on CCK, ensuring you can leverage this feature to enhance your marketing efforts.
Set up A/B Testing
To start setting up your A/B test, head over to your funnel and hover over the funnel step where you would like to implement the test and click on A/B Test.
Click on the gear icon to set the settings of your A/B test.
Winner Selection
There are two options for selecting the test winner:
Automatically
Set the number of visitors to reach the winner threshold and click save. The best performer will be selected based on the conversion rates.
Manually
By setting the winner selection to Manually, you would need to view the conversion rates after time and select which page was the winner according to the conversion rates.
Conversion Stats
To view the number of visitors and the conversion rates for each page, click on the conversion percentage icon as shown in the screenshot below:
