In this video we cover the main differences between websites and funnels on the CCK platform.
Websites
On a website, traffic arrives upon and travels to any area (such as a page or post) on your website, where they will scroll around and click buttons to learn more about you and your business offerings. There are many options for navigation, which could create confusion when people visit your website.
To access your website and website pages on CCK, head over to My Sites & Funnels and select the Websites option, where you can click on the Website you would like to access (if you have more than one installed):
When you click on the 'burger' menu on the left-hand side of the page and select the Main Website option, you will be able to access the folders with website pages such as Home, About, Services etc. Click on the page name to open up the page in your builder:
When you scroll down on the website pages pop-up, you will find the funnels installed within your website:
Funnels
You’ve likely heard the term “funnel” before, but you may still not understand what it means and how it differs from a website. Consider the user’s journey. A funnel represents the series of steps a user takes from becoming aware of a product or service all the way to “converting” or becoming a paid customer, and eventually, a loyal customer and advocate.
While effective web design is conversion and customer-focused, funnels offer greater specificity in terms of their goals and target audience. For example, a website usually caters to a few different user personas and a few strategic goals. A typical funnel would instead focus on a specific user persona or customer avatar and a specific conversion goal.
While you can traverse a website in a variety of ways, a funnel offers a defined path for users to follow, leading the customer or prospect through all stages of the user’s journey from awareness to consideration, then conversion and eventually, loyalty and advocacy.
To access your funnels in your CCK website, head over to My Sites & Funnels, select the Funnels option and click on the funnel you would like to access (if you have more than one installed, as in the case with our website templates). If a funnel does not have a folder icon next to its name, it is an indication that the funnel is completely separate from your website with its own contacts, products, domains etc.
Funnel Functionality
A funnel functions exactly like a website on CCK, apart from some key differences such as:
Inability to create a folder for your funnel pages
Pages are linked to each other
See specific conversion rates and statistics, including sales
The layout of the page menu/funnel steps looks different
A/B Testing
Moving Funnels to a Website
💡 Once you move a funnel outside of a website, and move it back later, you will lose everything created on your funnel, including contacts, orders and analytics.
A website is located above a funnel in the hierarchy, thus, the website will override all the settings applied to your funnel in terms of styling, contacts & domains, etc. For this reason, we do not recommend moving funnels outside your websites unless there is a very good reason for doing so, such as adding a different domain.