In this video we cover the main differences between websites and funnels on the CCK platform.

On a website, traffic arrives upon and travels to any area (such as a page or post) on your website, scroll around and click buttons to know more about you and your business offerings. There are many options for navigation which could create confusion when people visit your website.

To access your website and website pages on CCK head over to My Sites & Funnels > Websites

and click on the Website you would like to access (if you have more than one installed)

Here you will be able to access the folders with website pages such as Home, About, Services etc. Click on the page name to open up the page in your builder.

When you scroll down on the website pages pop-up, you will find the funnels installed within your website

You’ve likely heard the term “funnel” before, but you may still not understand what it means and how it differs from a website. Consider the user’s journey. A funnel represents the series of steps a user takes from becoming aware of a product or service all the way to “converting” or becoming a paid customer, and eventually, a loyal customer and advocate.

While effective web design is conversion and customer-focused, funnels offer greater specificity in terms of their goals and target audience. For example, this website is catered toward a few user personas and a few strategic goals. A typical funnel would instead focus on a specific user persona or customer avatar and a specific conversion goal.

While you can traverse a website in a variety of ways, a funnel offers a defined path for users to follow leading the customer or prospect through all stages of the user’s journey from awareness to consideration, then conversion and eventually, loyalty and advocacy.

To access your funnels CCK head over to My Sites & Funnels > Funnels and click on the funnel you would like to access (if you have more than one installed as in the case with our website templates). Funnels can also be added to folders as in the case with the below screenshot. This indicates whether a funnel was moved within your website or completely separate from your website with its own contacts, products, domains etc.

A funnel functions exactly like a website on CCK apart from some key differences such as

Click here to learn more about moving Websites, Funnels or Pages

Once you move a funnel outside of a website and perhaps move it back later, you will lose everything created on your funnel including contacts, orders and analytics.

A website is located above a funnel in the hierarchy, thus the funnel will override all the settings applied to your website in terms of styling, contacts & domains etc. For this reason, we do not recommend moving funnels outside your websites unless there is a very good reason for doing so such as adding a different domain.