Absolutely. Many teams strategically keep their custom filter credits in reserve rather than using them immediately at the start of the season. This approach gives your partnership team flexibility — if a new sponsor comes on board mid-season who would be a great fit for a custom filter activation, you'll have the credits available to create branded content for them quickly. Your existing sponsor may be perfectly happy continuing with filters that were created previously, so there's no need to use credits just for the sake of using them. We'll keep those credits available until you need them.
