After the Light Show ends, you can redirect fans to any URL or destination of your choice using the End Event setting in your Light Show configuration. Common redirect options include: your online merchandise store, ticket purchase page, another CUE activation (such as PostUP for user-generated content capture or Trivia Mania), sponsor landing pages, or your team website. You can also display a custom graphic on fans' phones with a discount code (for example, 'Use code LIGHTSHOW5 for 5% off') and make the entire graphic a clickable button that opens your destination in a new browser tab. For discount codes, you can use a universal code that works for all participants, or integrate unique codes via CSV upload if you need one-time-use redemption tracking. Many teams add urgency by including an expiration date on the offer (such as 'valid until midnight tonight' or 'use within 48 hours'). This strategy is particularly powerful when timed with peak fan engagement — redirecting fans immediately after the Light Show captures their excitement and energy, extending the value of your activation and creating tangible ROI opportunities beyond the in-venue spectacle.
