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Can CUE activations be used to support fan base growth for newer or smaller teams?

Yes, CUE's products are particularly well-suited for teams focused on fan base growth and data collection. For newer teams or those with developing fan bases, CUE activations serve multiple strategic purposes beyond in-stadium entertainment: they capture valuable first-party fan data, add engaging functionality to team apps and websites that encourages repeat visits, and create shareable moments that can attract new fans through social media and word-of-mouth. Products like PostUP excel at data collection while providing fans with a reason to engage, and the Endless Runner mobile game keeps fans returning to the app daily to improve their scores and climb leaderboards.

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