CUE's content hub or arcade is essentially a branded landing page that can house multiple curated experiences in one place. When paired with NFC-enabled promotional products like wristbands, keychains, or collectible items, fans can tap and instantly access this hub containing games, AR filters, trivia, photo experiences, and more. This is particularly powerful because it creates a persistent, branded touchpoint that fans can use during the event and take home afterward. The hub can be updated with new content over time, keeping the promotional item relevant and valuable long after the original event. For sponsors, this means their branded merchandise continues to drive engagement, data capture, and coupon redemptions well beyond a single game day.
