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Can PostUP coupon offers have extended redemption windows beyond the event date?

Yes, PostUP coupon offers can have redemption windows that extend well beyond the event date. While some activations use short 48-hour windows, we often recommend longer redemption periods — such as two weeks after the event — to maximize sponsor value and give fans flexibility to redeem. Longer windows help spread out traffic to the sponsor location and increase overall redemption rates, since fans aren't pressured to visit immediately. The expiration date should be clearly stated on the coupon creative with specific language like 'Offer valid through March 11th, 2025' to avoid any confusion.

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