Tracking coupon redemptions requires coordination with your sponsor partner at the point of sale. When fans present their screenshot coupon at the redemption location (such as a restaurant), the sponsor should track these redemptions in their POS system — typically by comping or discounting the promotional items. CUE can provide data on how many coupons were distributed through the PostUP activation, and your sponsor partner can provide redemption numbers, giving you a complete picture of the activation's effectiveness. This data is valuable for demonstrating ROI to sponsors and planning future activations.
