Smart Skinning uses AI to scan through your website and any uploaded brand assets to create mainboard and mobile backgrounds as well as pull colors and fonts to quickly and easily skin out your CUE activations.

Instead of manually configuring colors, fonts, logos, buttons, and other visual elements for each activation, Smart Skinning analyzes your brand information and creates a consistent theme that can be applied across multiple CUE products and activation instances.

Smart Skinning can use information from:

Once the theme is generated, you can review and edit it before applying it to your CUE activation instances.

Smart Skinning has three main steps:

Navigate to Main Menu (Top right corner)→ Full Mode toggle →Smart Skinning in the CUE Platform.

Select Generate Brand Theme or Edit / Regenerate if a theme already exists.

You can provide your brand information through several inputs.

Enter your organization's website URL.

Smart Skinning can scan the website to identify elements of your existing brand system, including:

You can manually provide brand colors using HEX codes.

The available color fields include:

You can also allow Smart Skinning to extract colors from your website.

Upload your primary brand logo.

A secondary logo can be uploaded if your brand uses one. This is optional.

For example, a team could use its team logo as the primary logo and a sponsor or partner logo as the secondary logo.

You can optionally upload a brand guidelines document.

Brand guidelines can provide additional information about:

You can also upload additional visual references such as:

These materials are used as reference material to help Smart Skinning understand the brand.

After the brand assets are provided, Smart Skinning analyzes the information and builds a brand theme. This can take up to two minutes depending on internet speeds, amount of assets etc.
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The generation process can include:

You can then preview the generated theme before applying it.

The generated theme can be reviewed and adjusted before it is applied.

Depending on the generated theme, you can adjust elements such as:

The preview can be viewed in both Mainboard and Mobile formats.

Changes to the theme are reflected in the preview so you can see how the brand will look before applying it.

Smart Skinning can also help establish the tone used for dialogs. These are mainly found in the Main Menu dialogs tab.

Available tone options shown in the workflow include:

They can always be edited later.

Once you are happy with the generated theme, select Apply.

You will then be able to choose which activation instances should receive the brand theme.

Smart Skinning supports applying the same brand theme across multiple activation instances and products.

You can select the specific instances you want to update rather than applying the theme to everything automatically.

Once you confirm the selection, the brand theme is applied to those instances.

Smart Skinning creates a consistent visual theme across supported CUE experiences.

Depending on the product and available configuration, the theme can include:

The goal is to establish the base brand look and feel without requiring you to manually recreate the same branding across every activation.

Yes.

Smart Skinning is not a one-click "accept or reject" process.

After the theme is generated, you can review the result and manually adjust supported elements before applying it.

If the generated theme isn't what you want, you can go Back and change the brand inputs before generating the theme again.

Yes.

If a Smart Skinning theme already exists, the Smart Skinning interface provides an Edit / Regenerate option.

This allows you to update the theme using new or updated brand information.

Yes.

When applying a Smart Skinning theme, you can select the individual activation instances that should receive the theme.

This allows a single brand theme to be used across multiple CUE products and activation instances while still giving you control over where it is applied.

Yes.

Smart Skinning establishes the broader brand theme, while individual activation instances can still use additional seasonal or campaign-specific designs. Simply upload the assets you want into the individual activation's instance and it will take the place of the smart skinning assets.

You can provide a combination of:

The more relevant brand information you provide, the more information Smart Skinning has available when creating the theme.

Yes. Smart Skinning can scan the website URL you provide and extract the brand color palette.

You can also manually enter HEX color values for your primary, secondary, and accent colors.

Yes. Smart Skinning supports uploading a primary logo and an optional secondary logo.

Yes. You can upload a brand guidelines PDF containing information such as colors, fonts, and brand voice.

Yes. You can upload campaign images, flyers, product images, and other visual materials. These are used as reference material for the brand theme.

It can. Smart Skinning can identify typography from your provided brand information and generate a font selection for the theme. Or just upload a font in Additional Visual Material and it will pull it into the next step.

You can review and change the selected font before applying the theme.

Yes. The generated theme can be reviewed and adjusted before it is applied.

Yes. Smart Skinning provides previews of the generated theme, including Mainboard and Mobile views.

Yes. The Review step includes a Mobile preview so you can see how the theme will appear in a mobile experience.

Yes. Supported logos can be changed during the Review step before the theme is applied. You can also change out assets manually in each activation.

Yes. The theme review includes dialog tone options such as Bold, Friendly, and Clean.

Yes. During the Apply step, you select the specific activation instances that should receive the theme.

Yes. A Smart Skinning theme can be applied across multiple supported CUE products and activation instances.

Smart Skinning is designed to apply the brand theme and visual styling to activation instances. The workflow allows you to select the instances receiving the theme. If you select an instance that already has uploaded assets, smart skinning will overwrite these assets. We recommend using smart skinning with new instances.

Yes. Smart Skinning provides the base brand theme, additional designs can be uploaded instead in a specific activation/instance.

The selected activation instances receive the brand theme. CUE then shows which instances have had the theme applied, allowing you to access those individual product instances and make additional changes if needed.

Yes. Use Edit / Regenerate in Smart Skinning to update or regenerate the theme.