Reach
The number of people who saw your ads (or posts for organic) at least once.
Frequency
The average number of times each person saw your ad (or post for organic) .
Cost per 1000 people reached
The average cost to reach 1,000 people.
The metric is calculated as the total amount spent divided by the reach, multiplied by 1,000.
Reach
Estimate of the number of unique members served with at least 1 impression
Frequency
Average number of impressions seen by each user exposed to at least 1 impression
Cost per 1000 people reached
Total spent on your ad divided by 1,000 unique members reached
Snapchat
Reach
The number of unique paid impressions
Frequency
The average number of times your Lens was served to a Snapchatter
eCPMR
Effective cost per 1,000 Snapchatters reached, calculated as the spend divided by Paid Reach *1000
TikTok
Reach
The number of unique users who saw your ads at least once. This metric is estimated.
Frequency
The average number of times each person saw your ad (or post for organic).
Cost per 1000 people reached
The average cost to reach 1,000 unique users. This metric is estimated.
Reach
The number of users who saw your ad. Reach is an estimated metric.
Frequency
The average number of times your ad was served to each user.
Cost per 1000 people reached
The average cost to reach 1,000 unique users. This metric is estimated.
Reach
Total number of unique users who saw your ads. This value is an approximation with 2.344% margin of error brought by theta sketch.
Frequency
The average number of times each user saw your ad.
Cost per 1000 people reached
The average cost to reach 1,000 unique users.