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Metrics
Social Media Platforms and Google Ads
Social Media Platforms and Google Ads
By Mads
1 author
38 articles
Google Ads conversions
Spend
Link Clicks, CTR, CPC
Clicks
Landing page views
CPM
Impressions
Ad recall metrics
ThruPlays & Cost per ThruPlay
Reach & Frequency & cost per 1000 people reached
Video views & Cost per video view
Video Play Actions
30-second video views & Cost per 30-second video view
Video views 6 seconds
Full video views & Cost per full video view
View-through rates (VTR 25, 50, 75, 100)
Average Times Watched
Reactions
Comments
Shares
Post Saves
Post Engagement
Engagements (visible)
Engagement (All Clicks, Total Engagement)
Engagement (All Clicks & ThruPlays)
Purchases (incl. cost, rate, value & ROAS)
Adds to basket
Adds to wishlist
App Installs
Leads (form)
Checkouts Initiated
Payment info adds
Registrations Completed
Website Content Views
Website leads
Website searches
Conversions
Facebook Organic Metrics
Social Media Platforms and Google Ads