Landing page views
The number of times a person clicked on an ad link and then successfully loaded the destination webpage. To report on landing page views, you must have the Facebook pixel implemented on your webpage.
Cost per landing page view
The average cost for each landing page view.
This metric is calculated as total amount spent divided by landing page views.
Landing page views
Clicks to your website landing page. (this metric is not available to export in a CSV file)
Snapchat
Page views
The total number of times a Snapchatter viewed your page in your app or website
Cost per page view
The average cost per user viewing your page in your app or website
Google Ads
Landing page
The final URL with ValueTrack parameter templates left in place.
Cost per landing page view
The average cost for each landing page view.
This metric is calculated as total amount spent divided by landing page views
Landing page views
When a user visits your website after viewing or clicking on your ad within your chosen attribution window. Only one site visit per user is captured within a one hour window.
Landing page views
Total number of web page visit events resulting from Pin clicks on your ad.
This metric may include conversions that are modeled.
Cost per landing page view
Average cost per web page visit event. This metric may include conversions that are modeled.