The number of times your ads (or posts for organic) were on screen.
Paid impressions
The number of times your ads were on screen.
Organic impressions
Shows the number of times each update is visible for at least 300 milliseconds with at least 50% in view on a (signed in) member’s device screen or browser window.
Snapchat
The total number of times your ad was served.
Google Ads
Count of how often your ad has appeared on a search results page or website on the Google Network.
TikTok
The number of times your ads were on screen.
The number of times your ad is shown to users, including earned.
Number of times your ad was on screen (paid and earned)