The average cost for 1,000 impressions.
CPM measures the total amount spent on an ad campaign, divided by impressions, multiplied by 1,000.
Total spent on your ad divided by 1,000 impressions.
Snapchat
Effective cost per 1,000 impressions.
Google Ads
Average Cost-per-thousand impressions. Values can be one of:
A money amount in micros.
"Auto x" or "auto" - if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy.
"--" If this field is a bid and no bid applies to the row.
TikTok
The average amount of money you've spent per 1,000 impressions.
The number of times your ad is shown to users, including earned.
Average cost per 1k paid impressions.