The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length if it’s shorter than 3 seconds.
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The metric counts when your video was watched for an aggregate of 3 seconds or more, or to 97% of its length, whichever happened first. Time spent replaying the video for a single impression won’t be included.

The average cost for each 3-second video view. 

This metric is calculated as total amount spent, divided by 3-second video views.

2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first

Estimated Cost Per View. Some of the views are free as a result of members sharing your ad, providing free organic reach.

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the ad

Effective cost per video view, calculated as the spend divided by the number of 2 second video views delivered

The number of times people watched or engaged with your video ad.

Average amount you pay when a viewer watches 30 seconds of your video ad or the complete video if it's shorter than 30 seconds or engages with your video, whichever comes first. Note that your average CPV may not be the same as your maximum CPV. Your maximum CPV is the most you're willing to pay for an ad view.

The number of times your video played for 2 seconds, or completely played. Replays will not be counted.

Video views only count when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. This includes views you are not billed for.

Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned).