30-second video views
The number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened first.
The metric counts when your video was played for an aggregate of 30 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a 30-second video for 29.1 seconds, that counts as a 30-second video view.) People frequently drop off before the true end of a video when credits roll, or content fades out, so 97% is considered to be the video’s full length.
Cost per 30-second video view
The average cost for each 30-second video view.
This metric is calculated as total amount spent, divided by 30-second video views.