ThruPlays
The number of times that your video was played to completion, or for at least 15 seconds.
If your video is 15 seconds or shorter, the metric counts when your video was played to completion. For longer videos, this metric counts when someone played at least 15 unique seconds of the video. The video's full length is considered to be at least 97% of the video, as people frequently drop off before the true end of a video when credits roll or content fades out.
Cost per ThruPlay
The average cost of each ThruPlay.
The metric is calculated as total amount spent, divided by ThruPlays.
Snapchat
ThruPlays
The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad
Cost per ThruPlay
The average cost of each ThruPlay.
The metric is calculated as total amount spent, divided by ThruPlays.