Skip to main content

View-through rates (VTR 25, 50, 75, 100)

View-through rates (VTRs)

Mads Andersen avatar
Written by Mads Andersen
Updated over 2 years ago

Facebook

25%

The number of times your video was played at 25% of its length, including plays that skipped to this point / The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length if it’s shorter than 3 seconds. * 100

50%

The number of times your video was played at 50% of its length, including plays that skipped to this point / The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length if it’s shorter than 3 seconds. * 100

75%

The number of times your video was played at 75% of its length, including plays that skipped to this point / The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length if it’s shorter than 3 seconds. * 100

100%

The number of times your video was played at 100% of its length, including plays that skipped to this point / The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length if it’s shorter than 3 seconds. * 100

LinkedIn

25%

Number of times your video was watched at 25% of its length, including watches that skipped to this point / 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first * 100

50%

Number of times your video was watched at 50% of its length, including watches that skipped to this point / 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first * 100

75%

Number of times your video was watched at 75% of its length, including watches that skipped to this point / 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first * 100

100%

Number of times your video was watched at 97-100% of its length, including watches that skipped to this point / 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first * 100

Snapchat

25%

The number of times your video ad was viewed to 25% / cost per video view, calculated as the spend divided by the number of 2 second video views delivered or swipe up, whichever comes first. * 100

50%

The number of times your video ad was viewed to 50% / cost per video view, calculated as the spend divided by the number of 2 second video views delivered or swipe up, whichever comes first. * 100

75%

The number of times your video ad was viewed to 75% / cost per video view, calculated as the spend divided by the number of 2 second video views delivered or swipe up, whichever comes first. * 100

100%

The number of times your video ad was viewed to 100% / cost per video view, calculated as the spend divided by the number of 2 second video views delivered or swipe up, whichever comes first. * 100

Google Ads

25%

Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%." Calculated as the number of views watched at 25% of its length divided by a number of impressions and multiplied by 100.

To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

50%

Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%." Calculated as the number of views watched at 50% of its length divided by a number of impressions and multiplied by 100.

To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

75%

Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%." Calculated as the number of views watched at 75% of its length divided by a number of impressions and multiplied by 100.

To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

100%

Percentage of impressions where the viewer watched 100% of your video. Percentage returned as "x.xx%." Calculated as the number of views watched at 100% of its length divided by a number of impressions and multiplied by 100.

To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TikTok

25%

The number of times your video was played at 25% of its length. Replays will not be counted.

50%

The number of times your video was played at 50% of its length. Replays will not be counted.

75%

The number of times your video was played at 75% of its length. Replays will not be counted.

100%

The number of times your video was played at 100% of its length. Replays will not be counted.

Twitter

25%

The number of people who watched 25% of the video, regardless of how much of the video player is in view. You're not billed for these.

50%

The number of people who watched 50% of the video, regardless of how much of the video player is in view. You're not billed for these.

75%

The number of people who watched 75% of the video, regardless of how much of the video player is in view. You're not billed for these.

100%

The number of people who watched 100% of the video, regardless of how much of the video player is in view. You're not billed for these.

Pinterest

25%

Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned)

50%

Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned)

75%

Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned)

100%

Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned)

Did this answer your question?