Post Engagement
The total number of actions people take involving your ads (or posts for organic).
Post engagement includes all actions that people take involving your ads while they're running. Post engagements can include actions such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link.
Post Engagement Rate
The percentage of times people saw your ads (or posts for organic) and took an action.
This metric is calculated as the total number of post engagements, divided by impressions, multiplied by 100.
Cost per Post Engagement
The average cost for each post engagement.
This metric is calculated as total amount spent, divided by total number of post engagements.
Post Engagement
All member interactions with your ad, both chargeable and free
Post Engagement Rate
All member interactions with your ad, both chargeable and free, divided by impressions, multiplied by 100.
Cost per Post Engagement
The average cost for each member interactions with your ad, both chargeable and free.
This metric is calculated as total amount spent, divided by total number of member interactions with your ad, both chargeable and free.
Google Ads
Interactions
The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.+
Interaction Rate
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Cost per Interaction
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Values can be one of:
A money amount in micros,
"Auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy,
"--" If this field is a bid and no bid applies to the row.
TikTok
Post Engagement
Sum of all engagement types on your ad or organic.
Post Engagement
(Tweet Engagement) Total interactions with your Tweet, including Retweets, replies, likes, poll votes, hashtag clicks, and swipes. This includes earned interactions that you're not billed for.