Engagements (visible):
The total number of Reactions, Comments and Shares on your ads (or posts for organic).
Engagement Rate (visible):
The percentage of times people saw your ads (or posts for organic) and made a visible engagement (Reaction, Comment, Share).
This metric is calculated as the total number of visible engagements, divided by impressions, multiplied by 100.
Cost per Engagement (visible):
The average cost for each visible engagement (Reactions, Comments, Shares).
This metric is calculated as total amount spent, divided by total number of visible engagements.
Engagements (visible):
The total number of Reactions, Comments and Shares on your ads (or posts for organic).
Engagement Rate (visible):
The percentage of times people saw your ads (or posts for organic) and made a visible engagement (Reaction, Comment, Share).
This metric is calculated as the total number of visible engagements, divided by impressions, multiplied by 100.
Cost per Engagement (visible):
The average cost for each visible engagement (Reactions, Comments, Shares).
This metric is calculated as total amount spent, divided by total number of visible engagements.
TikTok
Engagements (visible):
Sum of all engagement types on your ad. (likes, comments, etc.)
Engagements (visible):
The number of people who liked your ad by clicking the heart button.