Engagement (All Clicks)
The number of clicks on your ads (or posts for organic).
This metric counts multiple types of clicks on your ad, including certain types of interactions with the ad, links to other destinations and links to expanded ad experiences, including: Link Clicks, clicks to the associated Page profile or profile picture, post reactions, comments or shares, clicks to expand media to full screen, clicks to take actions identified as your campaign objective.
Engagement Rate (Clicks All)
The percentage of times people saw your ads (or posts for organic) and clicked anywhere in relation to your ads or posts.
This metric is calculated as the total number of clicks, divided by impressions, multiplied by 100.
Cost per Clicks (All)
The average cost for each click in relation to your ads.
This metric is calculated as total amount spent, divided by total number of clicks (all).
Total Engagement
The sum of all social actions, clicks to Landing Page, and clicks to LinkedIn Page, both chargeable and free.
Cost per Clicks (Total Engagement)
The average cost for each click in relation to your ads.
This metric is calculated as total amount spent, divided by total number of clicks (all).
Engagement Rate (Total Engagement)
The percentage of times people saw your ads (or posts for organic) and clicked anywhere in relation to your ads or posts.
This metric is calculated as the total number of clicks, divided by impressions, multiplied by 100.
TikTok
Engagement (All Clicks)
The number of clicks on your ads.
Engagement (All Clicks)
(Clicks) Total clicks on links, hashtags, a Website creative, and other Tweet details in your ad, combined with likes and profile clicks.