Purchases
The number of purchase events tracked by the pixel on your website and attributed to your ads
Cost per purchase
The average cost for each purchase conversion.
This metric is calculated as total amount spent divided by purchases.
Purchase Conversion rate
The percentage of purchases compared to the amount of people who see your ad.
The metric is calculated as purchases divided by reach.
Purchase Conversion value
The total value of purchase conversions.
The metric is calculated as the value of the total number of purchase events tracked by your pixel on your website and attributed to your ads
Website Purchase ROAS
The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads
The metric is calculated as website purchases conversion value divided by total amount spent.
Snapchat
Purchases
The total number of purchases made in your app or website
Cost per purchase
The average cost per purchase made on your app or website
Average value of purchases
The average value of purchases made in your app or website
Purchases Value
The total value of purchases made in your app or website
Purchase rate
The percentage of purchases compared to the amount of people who see your ad.
The metric is calculated as purchases divided by impressions * 100.
ROAS
The total dollars driven in your app or website from your campaigns, relative to your media spend.
Google Ads
Purchases (conversions)
An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
Cost per conversion
The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of:
A money amount in micros,
"Auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy,
"--" If this field is a bid and no bid applies to the row.
Conversion rate
The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
All conversion value
The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Avg. conversion value
The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Conversion value per cost (conversion ROAS)
(“Conv. value / cost”) estimates your return on investment. It’s calculated by dividing your total conversion value by the total cost of all ad interactions.
Purchases
(Results) The number of actions that fulfill your campaign objective, e.g. views in a promoted video views campaign.
Purchase ROAS
Sum of all conversion type ROAS.