Adds to basket
The number of website add to basket events tracked by the pixel on your website and attributed to your ads.
Cost per add to basket
The average cost for each website add to basket event.
Adds to basket conversion rate
The number of adds to basket divided by the number of Impressions multiplied by 100.
Snapchat
Adds to basket
The total number of times a Snapchatter added an item to their cart in your app or website in your app or website.
Cost per add to basket
The average cost per user adding to basket in your app or website.
Calculated as spend divided by add to basket.
Adds to basket conversion rate
The number of adds to basket divided by the number of Impressions multiplied by 100.