Adds to wishlist
The number of website add to wishlist events tracked by the pixel on your website and attributed to your ads.
Cost per add to wishlist
The average cost for each website add to wishlist.
Adds to wishlist conversion rate
The number of adds to wishlist divided by the number of Impressions multiplied by 100.
Snapchat
Adds to wishlist
The total number of times a Snapchatter has added to wishlist in your app or website.
Cost per add to wishlist
The average cost per user adding their wishlist in your app or website.
Adds to wishlist conversion rate
The number of adds to wishlist divided by the number of Impressions multiplied by 100.