App installs
The number of installs of your mobile app that were recorded as app events and attributed to your ads.
Cost per App Install
The average cost for each mobile app installs.
App Installs conversion rate
The number of app installs divided by the number of impressions multiplied by 100.
Snapchat
App installs
Number of times your app was installed.
Installs are only recorded once a Snapchatter downloads and opens the app.
Cost per App Install
Effective cost per app install.
App Installs conversion rate
Percentage of swipe ups that have driven Snapchatters to install your application.
App installs divided by the number of impressions multiplied by 100.
Google Ads
App installs
Conversion tracking can measure how effectively your ads are leading people to install your mobile apps. There are a couple of different ways to track this:
Downloads from Google Play: For Android apps, you can track when someone who clicked your ad downloads your app from the Google Play store. Conversions are tracked automatically from Google Play, and you don't need to add tracking code to your app.
First opens: For both Android and iOS apps, you can track the first time someone who clicked your ad opens your app after installing it. You can use this option if you use Firebase, or if you use a third-party app analytics provider.
Cost per App Install
The average cost for each mobile app installs.
App Installs conversion rate
The number of app installs divided by the number of impressions multiplied by 100.
App installs
Total number of clicks to install or open your app. This includes earned clicks that you're not billed for.