Checkouts initiated
The number of website checkouts initiated events tracked by the pixel on your website and attributed to your ads.
Cost per checkout initiated
The average cost for each website checkout initiated.
Checkouts initiated conversion rate
The number of checkouts initiated divided by the number of impressions multiplied by 100.
Snapchat
Checkouts initiated
The total number of times a Snapchatter started a checkout in your app or website.
Cost per checkout initiated
The average cost per user starting a checkout in your app or website.
Checkouts initiated conversion rate
The number of checkouts initiated divided by the number of impressions multiplied by 100.