Leads (form)
The number of Lead events attributed to your ads, based on information received from one or more of your connected Facebook Business tools.
Cost per lead (form)
The average cost for each lead.
Leads (form) conversion rate
The number of leads (form) divided by the number of impressions multiplied by 100.
Leads (form)
The number of leads collected through this campaign.
Cost per lead
Amount spent per lead collected.
Leads (form) rate
The number of leads (form) divided by the number of impressions multiplied by 100.
Google Ads
Leads (lead form extension)
The number of leads captured when users searched for your company, products, or services on Google
Cost per lead
Amount spent per lead collected.
Leads (form) rate
The number of leads (form) divided by the number of impressions multiplied by 100.
Leads (form)
The number of leads you acquired as a result of a user submitting their contact information on Twitter through the Lead Generation Tweet.