Payment info adds
The number of website payment info adds events tracked by the pixel on your website and
Cost per payment info adds
The average cost for each website payment info adds.
Payment info adds conversion rate
The number of payment info adds divided by the number of impressions multiplied by 100.
Snapchat
Payment info adds
The total number of times a Snapchatter added their billing info in your app or website.
Cost per payment info adds
The average cost per user adding their billing information in your app or website.
Payment info adds conversion rate
The number of payment info adds divided by the number of impressions multiplied by 100.