Registrations completed
The number of website complete registration events tracked by the pixel on your website and attributed to your ads.
Cost per registration
The average cost for each website registration.
Registrations completed conversion rate
The number of registrations completed divided by the number of impressions multiplied by 100.
Snapchat
Registrations completed
The total number of times a Snapchatter signed up in your app or website.
Cost per registration
The average cost per user signing up in your app or website.
Registrations completed conversion rate
The number of signups completed divided by the number of impressions multiplied by 100.
Google Ads
Registrations completed (conversions)
An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
Cost per conversion
The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of:
A money amount in micros,
"Auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy,
"--" If this field is a bid and no bid applies to the row.
Conversion rate
The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Registrations completed
(Results) The number of actions that fulfill your campaign objective, e.g. views in a promoted video views campaign.