The number of website lead events tracked by the pixel on your website and attributed to your ads.

Cost per website lead 

The average cost for each website lead.

Website leads conversion rate

The number of website leads divided by the number of impressions multiplied by 100.

The number of leads captured when users searched for your company, products, or services on Google.

Cost per website lead

Amount spent per lead collected.

The number of website leads divided by the number of impressions multiplied by 100.