The next step after creating your dashboard is to make your first tab.

Before creating a tab, let's define what the tab is. Since a dashboard is a collection of your campaigns, tabs are a way for you to break down the data into different groups. The final layer is the widget (graph), representing metrics you want to visualize. Okay, there were a lot of terms that may be confusing. Let's see how it actually works.

For example, your account (folder) can include all your ad accounts and pages in Denmark, Sweden, and Norway. Once you click on that account, you can have four different dashboards; one for each country - DK, SE, NO, and one for all of them together.

Within each dashboard, you can have a tab for each objective - or each part of the funnel you are advertising - branding, traffic, conversions, etc. In each tab, you'll finally have the actual widgets, such as the graph of your link clicks, spend, etc.

But a dashboard with just one campaign could also benefit from having different tabs. One tab as an overview for the entire campaign's performance across the relevant metrics, one tab for analyzing target groups, and a third tab for analyzing creatives.

All levels (account, dashboard, tabs, widgets) are fully customizable to your needs.

On the left side of your screen, you can see the menu option. All dashboards have 3 default tabs: Ads, Table, Filters. Besides these 3, you can add as many tabs as you want. You can simply click on + New Tab and start with setting up widgets with metrics that you want to measure. Of course, you can also create multiple tabs at once by applying a template. But let's talk about that in the article about features.

Let's look at them closer.

In your ads tab, you can see all the ads in the campaigns you selected for this dashboard. Besides seeing their visual and copy snap, you can see their performance. There are 3 metrics selected by default: reach, frequency, and spend.

You can, of course, edit that on the 'Edit metrics button' to show the metrics relevant to you. After adding the relevant metrics, you can sort your ads by any of the selected metrics to see the best-performing ad. Simply click on Sort by and choose a metric. The ads will be ranked in descending order.

In the table tab, you can see the campaigns that you selected earlier in a very "ads manager" view. The structure of the pages is the same as when you're creating campaigns in Facebook's ads manager - you can click through campaigns, ad sets, and ads - or campaign groups, campaigns, and creatives for LinkedIn.

One way of using this tab is to get a quick view of different campaigns’ performance. You can select the metrics that are relevant to you. Simply click on Edit Metrics on the top right corner of your screen. When you’re done Save Metrics and you’ll see your adjustments in the table.

The other way of using the table tab is for you to create the necessary filters to make your campaign monitoring more effective. So let's cover that in the filter tab.

This is where the real magic happens!

We can agree that filters don't sound super exciting. But that's because you haven't tried the deepdivr filters.

Filters allow you to group your data in other ways than the usual campaigns, ad sets, and ads let you. And since we're all about data, you can view the performance within these groupings. This can give you entirely new insights that are almost impossible to get in any other way.

Not convinced yet?

Imagine having a campaign with, e.g., 4 different target groups or ad sets. Within each target group, you are testing 3 different creatives - a short video, a longer video, and an image. Let's spice it with 2 different CTA buttons as well. This gives you 4*3*2 = 24 ads. While it's easy to sort and find the one ad that gave you the most conversions or clicks, this doesn't say anything about which of your creatives actually performed the best. If you group the creatives into 3 filters - 'short video,' 'long video,' and 'image' you will get the real picture of which creative was the best. This can be used for endless different things, and we promise it will give you new insights that you would not get when analyzing each ad or campaign on its own!

Not sure how you can benefit from grouping your data? Check out this video about Simpson’s paradox. It will show you what you might be missing out on. Watch video →

Examples of what you can filter:

As you may have guessed, the filter tab shows you the list of filters that you created. You can create filters from either the table tab or filter tab - it will direct you automatically to the table tab. The first thing to do is check the box for campaigns you want to include in your filter. Then just click on the Create Filter. After adding your name and saving, you'll have the filter ready for you to use.

The way you use it is explained in the widgets article. In short, you'll be able to track metrics for each filter that you create in a widget. This means you can track the data based on your 'creative filter.' For example, is the most link clicks you want to monitor for your creatives filter? Is it the spend you're curious about for your creatives?

If you need to track more data on an Ad set level, you can do that by creating a filter when you're on the Ad Sets page. For example, you can select the campaigns that had a specific target group and create a filter based on that.