Widgets are different visual representations of your actual metrics and KPIs. They can have a form of various charts (line, pie, bar, etc.), different sizes (half column, full column, etc.), a summary of your results and key insights in a graphical way, or you can use the notes widget to leave some notes for your colleagues or stakeholders.

Which widget you decide to use is entirely up to you, but keeping it neat and organized will save you a lot of time in the long run. The way you can go about it is first to have widgets that will show you if your campaigns are performing according to your goals. To do that, use the Results widget.

Results widget lets you immediately see the results of a few key metrics. The fun begins when you add benchmarks to this widget. By doing so, you'll be able to see how your results compare to a previous comparable campaign. Or to the goals you have set for yourself in the campaign. It helps to quickly see if you're on the right track. You can check this article to see how to apply benchmarks in deepdivr.

It's important to note that you can sometimes see a "-" symbol for reach and frequency when you're monitoring across ad accounts or platforms. The reason is that reach and frequency are unique to each account. The other metrics are displayed with numbers even when measuring across ad accounts.

To see how your metrics are performing over time, use the Development widget - e.g., you can see how your CPC has been evolving since the beginning of your campaign. Has the CPC been steady? Has it increased or decreased?

You can decide whether you want to measure only a single metric or two metrics in one widget. Tracking two metrics is the maximum you can track in one widget at a time. You can, of course, build several development widgets at a time and view them side by side.

There are several ways you can use this feature, but one of the most effective is to compare costs and rates. For example, it can be CPC vs. CTR, where you would want to have both lines develop at a similar pace. If CPC keeps increasing and your CTR keeps decreasing, you may want to consider optimizing. Check this article for more tips. Read how to apply 2 metrics in one widget →

Development widget gives you an overview of your campaigns. Use it to quickly decide whether you don't need to do anything with the campaigns or if you should spend more time on them.

To dive deeper into why your campaign performs the way it does, you can use the Breakdown widget. You can get different breakdowns based on the platform you're using. For example, if you're monitoring your LinkedIn campaign, you can get breakdowns for company size, industries, job titles, seniority levels, etc. If you're monitoring Facebook campaigns, you can get a breakdown of demographics, age, gender, placements, and so on.

A widget that will help you to see the best performing indicators immediately is called Key Insights. This widget takes all the data from your campaign(s) and, based on that, displays the best performing demographic, device, platform, ad set, and ad for a metric of your choice. Please note; conversion metrics are not available for demographics.

This widget is often good for sharing with colleagues or managers, who need an easy overview.

When sharing the dashboard with colleagues who are not involved in setting up your deepdivr account, you can explain how to read the dashboard in the Notes widget. For example, if you're sharing the report with your shareholders or managers, you can explain what the numbers mean. You can also use the Notes widget as your log - if you optimize your campaigns, e.g., by adding or removing target groups or creatives. It's beneficial for you to see when you changed things and what you changed - especially when reviewing the impact of your changes.

When you're running multiple campaigns and comparing them based on a specific metric, you can use the Campaign widget. For example, if you want to know which one of your campaigns had the highest spend, you can look at it with this widget. To make the most out of it, you can include the widget more than once in your tab, where you can compare the spend and the primary metric that your campaign was optimized for. Seeing it side by side can give you exciting insights.

Once you make filters in your tab called Filters, you can use them to create widgets. In this widget, you need to select a metric and then the level of your filters - whether it should track your campaign, ad sets, or ads filters. It's important to note that the widget will show you all the filters in the selected level. (e.g., if you have 10 filters in your filter tab, the widget will show all 10 campaign filters. The same goes for the filters on your ad sets and ads level)