SLA Medical is an aesthetic clinic based in Manchester, UK. In febuary of 2025, they've partnered with Dermis to launch their membership. SLA founder, Sarah Louise said there were 3 keys to her successful membership launch, which we will break down in this article!
Key 1: Reception room marketing
Sarah made sure to implement our rolling banners, posters and reception cards that we sent her. This is key for every patient (new and old) to download the SLA app, regardless of whether they are a member or not.
Key 2: Scarcity-based bonuses for first 20 members
The strongest human emotion is fear. Having a limited stock pile of Amazon gift cards sitting in your waiting room exclusively reserved for the first 5, 10 or 20 patients who sign up to your membership help you sell more memberships but also builds goodwill to lower chances of member cancellations.
Key 3: Engaging promo video
The first stage to promoting your app and membership is awareness. Making sure people know you have a membership is where 90% of clinics already fail.
Key 4: Selling memberships as a protocol
The first stage to successful membership is staff buy-in. Sarah's team was properly educated on why memberships matter to the clinic, why they matter to the patient and impact on the business. This was the last missing piece to make sure it was going to be a huge successful launch!