The Loyalty Cookbook
The Loyalty Cookbook: The Why & How of Winning with Your Loyalty Program
By Knut and 1 other2 authors13 articles
Chapter 1 - Introduction
Chapter 2 - Why start with a loyalty program?
Chapter 3 - Create a Customer Program that Excites and Delights
Chapter 4 - Diller loyalty program is integrated with cash registers and webshops
Chapter 5 - Get started with your loyalty program in Diller
Chapter 6 - What does it take to succeed with your customer program?
Chapter 7 - How to communicate with your members?
Chapter 7.1 - Tips for effective e-mail marketing
Chapter 7.2 - How to succeed with SMS - dispatches
Chapter 8 - Marketing Your Loyalty Program
Chapter 8.1 Birthday Marketing; Why is it effective?
Chapter 9 - Bonus points: advantages and disadvantages
Chapter10 - How can I reduce SMS usage during member sign-up and login?