The Loyalty Cookbook
The Loyalty Cookbook: The Why & How of Winning with Your Loyalty Program
By Knut and 1 other2 authors13 articles
- Chapter 1 - IntroductionDiller is a marketing platform that builds customer loyalty so that your customers shop more often and for a longer period of time. We ensure repeat purchases via its own…
- Chapter 2 - Why start with a loyalty program?
- Chapter 3 - Create a Customer Program that Excites and DelightsResearch shows that it is becoming increasingly difficult to retain existing customers while attracting new ones. In a well-designed customer program, the customer should feel recognized and valued.
- Chapter 4 - Diller loyalty program is integrated with cash registers and webshopsThe challenge for large parts of Norwegian retail is that they do not have an overview of who their customers are. Stores are full of customers, but they don't know…
- Chapter 5 - Get started with your loyalty program in Diller
- Chapter 6 - What does it take to succeed with your customer program?Something we see as important for stores to succeed with their customer program is that the general manager and employees have faith in their program, and understand the benefits it…
- Chapter 7 - How to communicate with your members?When, how often and in which channel should you communicate with your members? Below you will find some simple tips.
- Chapter 7.1 - Tips for effective e-mail marketing
- Chapter 7.2 - How to succeed with SMS - dispatches
- Chapter 8 - Marketing Your Loyalty ProgramNot sure how you should market your loyalty program externally to your customers? Below you will find our best tips
- Chapter 8.1 Birthday Marketing; Why is it effective?
- Chapter 9 - Bonus points: advantages and disadvantages
- Chapter10 - How can I reduce SMS usage during member sign-up and login?