Email marketing and communication is an effective way to engage with your customers and actively communicate, but it's important to follow best practices to ensure that your emails are well-received, stay out of spam folders, and maintain high deliverability.
1. Build and Maintain a Clean Email List
Regularly clean your list of DripJobs Contacts and any email lists you have:
Remove inactive or invalid email addresses to reduce bounces and improve deliverability. DripJobs allows you to identify and clean inactive contacts.
Run Email Verification Tests, with some of the recommended sites below:
2. Use a Custom Email Domain to be Recognized
If your recipients don’t recognize who the email is from, they’re more likely to mark it as spam:
Use a professional email address: An email address linked to your domain (e.g., info@yourcompany.com) is more trusted than a free email provider (e.g., gmail.com or yahoo.com). This adds credibility and helps avoid spam filters.
Please follow these steps to connect your custom email domain to DripJobs: Click Here.
3. Craft Compelling, Relevant Content for Your Blasts and Emails
The content of your emails is key to keeping your subscribers engaged and avoiding spam filters:
Personalize the subject line and content: Use the recipient's name or relevant information when possible. DripJobs allows for personalized content, such as when using keywords.
Avoid spammy language: Words like "free," "guaranteed," "urgent," and "limited-time offer" are often flagged by spam filters. Be mindful of the language you use in both the subject line and email body.