The privacy policy for the Dynamic Product Banners

Last Updated: 2/27/2026

This privacy notice for Plug Digital Inc. ("we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services", “app”, “ Dynamic Product Banners”), such as when you:

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@plugdigital.io.

Merchant Data:

The app does not use or store any personally identifiable customer information from checkouts or customer orders, but it does store personally identifiable customer information for any customer exemptions that are created.

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our app and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).

Data Processing Role
We act as a data processor on behalf of merchants using the app. Merchants are the data controllers responsible for determining how their store data is collected, used, and displayed, including through any content configured using our app.

The app primarily processes store data such as product information (e.g., titles, pricing, inventory) and merchant-created banner content to enable dynamic messaging on the storefront. In limited cases, the app may reference customer-related data (such as tags or segments) if configured by the merchant for display logic.

We process this data solely to provide and support the functionality of the app and only in accordance with the instructions of the merchant. We do not use this data for our own independent purposes.

We may use the information we collect from you for the following purposes:

We may share data with service providers that help us operate and improve our app such as hosting, analytics, and customer support tools. We do not sell personal information to third parties

We may use trusted third-party service providers (“subprocessors”) to support the operation and delivery of the app. These subprocessors process data only as necessary to perform services on our behalf and in accordance with applicable data protection laws.

The categories of subprocessors we use include:

These third parties are granted access only to the data necessary to perform their functions and are required to protect and use it solely for those purposes.

We take reasonable steps to ensure that any third-party service providers maintain appropriate safeguards to protect data.

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We retain personal information only for as long as necessary to provide the Services to merchants.

Personal information is retained for the duration that the app is installed on a merchant’s Shopify store. Uninstalling the app automatically initiates the deletion of all personal data associated with the merchant, in accordance with Shopify’s data retention and deletion requirements. Data deletion typically occurs within approximately 48 hours of app uninstall, unless a longer retention period is required or permitted by law (such as for legal, accounting, fraud prevention, or security purposes).

The app does not retain personal data after uninstall except as required to comply with applicable legal obligations.
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Certain data may continue to be processed or retained by Shopify in accordance with Shopify’s own privacy and data retention policies.
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The data collected by us is stored on secure servers with highly restricted access. While we strive to use commercially acceptable means to protect your personal data, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data.

Data may be processed in countries outside your jurisdiction, including where our service providers operate.

We take reasonable steps to ensure that data is protected in accordance with applicable data protection laws.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. It is advised to review this document periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you would like to request, access, or delete any personal information we have about you or need more information about this Privacy Policy, please contact us at privacy@plugdigital.io or through the Shopify app store listing.