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Plans and Pricing

Overview of Easy Appointment Booking's plans, what's included at each tier, and how the free trial works

Written by Ray M

Easy Appointment Booking offers five plans — from a free tier for merchants just getting started to an Ultimate plan for high-volume operations. Every paid plan starts with a 7-day free trial, so you can explore features before you're charged.

Plans at a glance

Plan

Monthly

Annual

Services

Free

$0

$0

1 service

Standard

$15/mo

$150/yr

Up to 10 services

Pro

$29/mo

$250/yr

Up to 30 services

Pro Plus

$39/mo

$350/yr

Up to 50 services

Ultimate

$99/mo

$899/yr

Up to 100 services

Annual billing saves approximately 30% compared to paying month-to-month.

What's included at each plan

Free

The Free plan is a good starting point if you offer a single service and want to see how the booking experience feels for your customers.

  • 1 service

  • Unlimited bookings

  • Basic email notifications (confirmation to customer and staff)

Standard — $15/month

Standard adds support for up to 10 services and brings in automated messaging so customers are less likely to no-show.

Everything in Free, plus:

  • Up to 10 services

  • Automatic reminder emails

  • SMS notifications

Pro — $29/month

Pro is the most popular plan for growing merchants. It adds two-way calendar sync and gives customers more control over their own bookings.

Everything in Standard, plus:

  • Up to 30 services

  • Google Calendar and Outlook sync

  • Customer self-reschedule and cancellation

  • Zoom integration (virtual appointments)

Pro Plus — $39/month

Pro Plus is built for merchants who collect payment upfront or sell multi-session packages.

Everything in Pro, plus:

  • Up to 50 services

  • Booking deposits

  • Prepaid packages (sell blocks of sessions)

  • Automatic refunds on cancellation

  • Custom email sender (send notifications from your own domain)

Ultimate — $99/month

Ultimate gives high-volume merchants deep integration with their existing tools and priority support.

Everything in Pro Plus, plus:

  • Up to 100 services

  • Klaviyo integration

  • Shopify Flow integration

  • Webhooks

  • Google Analytics integration

  • 1-on-1 onboarding and support

💡 Tip: Not sure which plan to start with? Start on the 7-day trial of Pro — it covers most merchants' needs. You can upgrade or downgrade anytime.

The 7-day free trial

Every paid plan (Standard through Ultimate) starts with a 7-day free trial. You won't be charged until the trial ends. Trials are managed by Shopify, so the charge appears on your Shopify invoice just like any other app subscription.

If you cancel before the trial ends, you won't be billed at all.

Shopify Plus: the 14-day Ultimate trial

If your store is on Shopify Plus when you install Easy Appointment Booking, you start on the Ultimate plan free for 14 days, with every feature unlocked from the first day. There is nothing to choose and no card to enter.

This works the other way round from the standard trial. Instead of picking a plan and trying it, you begin with everything and settle on a plan before the window closes.

When the 14 days end:

  • If you subscribed to a plan, that plan simply continues.

  • If you did not, your store moves to the Free plan. Your bookings and settings are kept, but paid features stop. Purchased seats, Team Portal logins, custom email designs, and calendar connections are cleared.

A banner in the app counts down the days left.

⚠️ Warning: The trial is one per store, ever. It starts at install, so uninstalling and reinstalling does not earn a second one. Existing stores that were already installed before the trial launched do not receive it.

💡 Tip: Treat the 14 days as your evaluation window. Turn on the features you are considering — Klaviyo, the Team Portal, multiple locations — early enough to judge them, rather than in the last few days.

How billing works

All charges go through Shopify's billing system — there's no separate invoice or credit card to manage. The charge appears on the same Shopify invoice as your other app subscriptions.

  • Monthly plans are billed every 30 days from the date you activated the plan.

  • Annual plans are billed once per year on the same date.

If you upgrade or downgrade mid-cycle, Shopify handles pro-rating automatically. See Upgrading Your Plan and Downgrading or Cancelling for details.

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