Introduction
One-click post-purchase upsells occur between the checkout and thank-you page, and unlike post-purchase upsells that occur via email, one-click upsells require far less action to complete. With an upsell via email, a customer must open the email, click a link, go back to the store, re-enter their payment details, and complete the purchase again. With one-click post-purchase upsells, customers simply click. And that’s it!
Post-purchase upsell offers are a powerful strategy for increasing your average order value (AOV) and enhancing the customer shopping experience. With CartMax, merchants can seamlessly implement upsell offers right after a customer completes their purchase, increasing the chances of additional sales without disrupting the checkout process. This guide will explain the advantages of using post-purchase upsells and walk you through how to set them up effectively.
Pros of post-purchase upselling
Post-purchase upsells give shoppers the opportunity to add another item to their order without risking the conversion from their initial order.
No impact to the original purchase. Post-purchase upsells give shoppers the opportunity to add another item to their order without risking the conversion from their initial order. There is no disruption to the original sales funnel a customer goes through.
Increased conversion rate and better customer experience. One-click post-purchase upsells convert higher because customers don’t have to enter their payment information again.
Higher AOV. Post-transaction upsells maximize the AOV. This is higher than other upsell techniques because it’s a form of impulse purchase (similar to buying a candy bar at a grocery store’s point of purchase area), which is highly convenient to the customer.