The Dashboard tab in your Brand Portal delivers a powerful snapshot of your campaign’s impact across stores and associates. Instantly see critical metrics such as rewards delivered, sales driven, associate participation, and campaign engagement—all in one place.
Easily spot your top-performing stores and associates, track new activity in real time, and evaluate your return on investment. Advanced filters by campaign type let you uncover deep insights and take targeted action to maximize performance and scale smarter.
Please note that the Dashboard view is divided into two main sections
Top Section
This gives you a high-level overview of your brand’s activity. It highlights the number of live campaigns, rewards distributed (amount and type), and the status of your stores (active vs. inactive). It also provides insights into campaign engagement, showcasing your top and least engaged stores, as well as your top-performing associates — helping you quickly identify where performance is strongest and where attention is needed.
In the top portion of the Dashboard, you can also apply filters for Campaign Type, Date Range, Location, Currency, and Groups. These filters allow you to narrow down the data and gain more targeted insights into your campaigns and overall performance metrics — making it easier to track results based on specific timeframes, regions, or team structures.
FAQ – Your Questions Answered 🙋
What Is The Incremental Revenue Opportunity?
It’s the additional revenue your brand generates when users redeem discount codes that were distributed through campaigns, this number is directly linked to the amount of Discount Codes Distributed
What is the difference between an Active Store and an Inactive store?
An Active Store is one that’s connected to your brand and has had at least one user open the app within the last 90 days.
An Inactive Store is still linked to your brand, but no users have logged into the app in the past 90 days. While the connection remains, there’s been no recent activity—making these stores ideal targets for re-engagement through refreshed or new campaigns.
❗You can also export a list of your active and inactive stores with just one click!
Bottom Section – Filter by Campaign Type
This section allows you to dig deeper by filtering metrics based on campaign type—whether it’s a sales incentive, learning campaign, or retail ops. Each campaign type includes a dedicated dropdown with tailored performance data and KPIs to help you better understand and optimize your strategy for each focus area.
Learn about each Campaign Type filter below ⬇️
Sales Incentives
Sales Incentives
The Sales Incentive filter allow you to have a full overview of a sales incentive campaign's performance. Here’s a breakdown of what each window (or panel) in the dashboard represents:
Sales and Money Spent 💰📈
This chart tracks both the total sales and the total amount of money spent on incentives throughout the campaign. It provides a week-by-week view of performance and budget use. The “Spent” amount includes all campaign-related costs such as cash payouts, discount codes, and free products used to incentivize sales.
Product Sales 🛒📦
This section lists the products involved in the campaign, showing how many units of each were sold and the total sales value for each product. It helps identify top-performing products.
Rejections Reason 🚫📄
This window explains why certain claims were rejected during the campaign. Each reason (e.g., unreadable receipt, duplicate entry, etc.) is listed along with the volume of claims rejected for that reason. This helps monitor quality control and submission issues.
Premium Review 🌟📝
This panel shows the number of reviews done, tied to Sales Incentives campaign. The timeline helps track review volume over time.
Engagement 🤝🏬
This window shows the participation level of associates and stores in the campaign. It compares actual involvement against targets and includes a visual map indicating geographic activity concentration. It also highlights the percentage of stores reached.
Average Selling Price 💵💲
Displays the average price of all products sold during the campaign. This helps analyze price trends and consumer purchasing behavior.
Average Unit Sold/Associate 📊👤
Shows the average number of items each participating associate has sold. It's a performance metric used to evaluate individual productivity.
Return on Associate Investment📈💼
Indicates how many dollars in sales were generated for every dollar spent incentivizing associates. It's a measure of campaign efficiency and return on investment.
Learning Campaign
Learning Campaign
This dashboard offers valuable insights into training effectiveness and learner behavior. The combination of high engagement and a steady rise in time spent on content suggests that the training is resonating with participants and directly enhancing their product knowledge.
It also offers detailed metrics across key areas, including:
📚 Training Performance
Tracks the number of modules completed and associates trained.
✅ Submission Status
Breaks down performance by first-time passes, retries, and failed attempts.
📈 Submissions Over Time
Highlights weekly and monthly trends in submission volume, success, and failure rates.
⏱️ Average Time on Content
Shows a consistent upward trend, reflecting increased focus or more comprehensive content.
Retail Ops
Retail Ops
This dashboard provides a comprehensive overview of how a Retail Ops campaign is performing, highlighting:
Approval/rejection rates
Weekly trends
Participation levels (associates & stores)
Geographic coverage
Most common submission issues
Multiple Brand Insights
If you have access to multiple brands in your Portal, you can select all brands at once to view combined insights and data. This view unlocks valuable company-level insights to help drive smarter decisions
It provides a comprehensive snapshot of campaign performance and store activity. It highlights the number of campaigns launched, distinguishing between live and completed ones, and shows the total rewards delivered over time, including discounts, money, products, and gift cards. Key performance metrics such as return on associate investment and incremental revenue opportunity help assess the effectiveness and financial impact of campaigns. The number of discount codes distributed offers insight into code usage volume. Additionally, the dashboard outlines the total number of stores, segmented into active and inactive, while also listing newly activated stores with their start dates. Finally, it measures campaign engagement by showing how many targeted stores actively participated.
Questions?
You can reach us through the chat icon in the app or by sending an email to support@endvr.io.