Setting up your first campaign
To set up your first campaign in Fan Connect, follow the steps below:
Select your audience: From all of your fans, you can choose who gets the message through custom filters like purchase amount, geographic location, date of purchase, and music preferences. You can also import any users from existing campaigns.
Choose the type of message: Select between sending an SMS or e-mail.
Create your campaign: Select a template and customize it according to your needs, with the ability to add photos, names, dates, and any other information you think might be relevant for the fans.
Hit Send or Schedule: You can choose to send your message immediately or schedule it for when the time is right.
Best practices for a successful campaign
Follow these steps and best practices to create successful campaigns in Fan Connect:
Step 1 - Audience Selection
Choose who you want to send your message to. You can select from all the fans who have supported you on EVEN or customize this database based on preferences. Soon you’ll be able to import data.
All Fans: Send to all your fans who have supported you on EVEN.
ProTip: Use this to announce a new drop or to share news with your entire community.
Customize: Create a custom list.
ProTip: Use this when you have a specific campaign goal or purpose. Customize your list according to it.
Use a Created List: You can choose from lists you previously created.
ProTip: Use this to send reminders or updates about a specific campaign.
Step 2 - Choose the Type of Message
Decide whether you want to send your message as a text (SMS) or an email to your fans.
E-mail: Choose from a range of e-mail templates to send to fans.
ProTip: Use email to connect with fans when you need to provide detailed information or want fans to take specific actions, like watch a new video, support a new release, or highlight exclusive news. like watching a recent video,
SMS: Send a short message update directly to fans.
ProTip: Use SMS for a quick reminder or create interest..
Step 3 - Create a Campaign
Let’s get this email ready. Start by choosing the template that’s the best fit for your campaign goal:
New Video
New Release
Events
Merchandise
After choosing a template, you can customize the email for your needs or start from scratch:
Subject - ProTip: Use something short and catchy.
Preview Text - ProTip: Write something that will make fans want to read the email.
Title - ProTip: Keep it short, engaging, and tell them what the email is about.
Description - ProTip: Be very clear about the action you want them to take.
ProTip: Write it with your own style. Use the voice and tone you use on social media or at in-person events. Keep the email short and make sure it feels like you’re addressing your fans personally.
Use Email Campaigns Strategically
New Releases: Create a short countdown email series to announce releases.
Shout Outs: Acknowledge big spenders, first buyers, or randomly selected fans.
EVEN Impact: Use analytics to celebrate revenue on EVEN compared to streaming.
Access Points: Promote virtual listening sessions, merch, and behind-the-scenes content.
SMS
Let’s get this text ready. Start by choosing a template that best fits your campaign goal:
New Video
New Release
Events
Merchandise
After choosing a template, you can customize the text for your needs or start from scratch:
Description - Pro Tip: Keep it short, with a clear action you want fans to take. Write it in your own style, using the voice and tone you use on social media or in person.
Step 6 - Message Sending or Programming
Take a look at the preview below and decide whether you want to send it immediately or schedule it for a later date. Just make sure to pick the right date and time.
Use Timing Strategically:
New Drops: Schedule messages leading up to new releases and merch sales.
Post-Event: Send a message after events thanking fans or promoting an access point.
Surprises: Announce surprise performances, live events, or bonus tracks.
Milestones: Celebrate release anniversaries, billboard charting, or sold-out tours.
Connect with fans in the mornings and be the first message they see. VIP Experience: Announce new VIP experience opportunities.
Release Day: Alert fans that your new release is live.
Pop-Ups: Invite fans to a surprise live stream or performance.
Appreciation: Send a personal note thanking fans for their support.
Step 7 - Send Your Message
Your message has been successfully sent. You can always come back to EVEN Backstage whenever you want to connect directly with your fans again.
How to Manually Add Contacts in Fan Connect: A Quick Guide
Fan Connect makes it easy to add new contacts. Here's how to do it manually (One at a TiIM
Navigate to Fan Connect:
Log in to your Even Backstage account.
Go to the Fan Connect section.
Initiate Manual Contact Upload:
Click on the "Upload" or "New Contacts" button.
Select the "Manual Entry" option to open the contact form.
Fill in the Contact Form:
Complete the contact form with the following fields:
First Name: Enter the first name of the contact.
Last Name: Enter the last name of the contact.
Phone Number: Enter a valid phone number.
Email: Enter a valid email address.
Country: Enter the country of the contact.
State: Enter the state of the contact.
Zip Code: Enter the zip code of the contact.
Address: Enter the full address of the contact.
Confirm Authorization:
Before finalizing, check the box to confirm: "I confirm that all contacts have given their authorization to be added."
Review and Save:
Review the entered contact information for accuracy.
Click "Save" to complete the manual upload.
How to Import Contact Lists in Fan Connect
Navigate to Fan Connect:
Log in to your Even Backstage account.
Go to the Fan Connect section.
Start a New Campaign
Initiate Contact Upload:
Click on the "Import or Add Contact" button.
(Optional) Download the CSV Template:
Click the "Download Template" button to get the CSV template file.
You can also find the template at the bottom of this article under the "Resources" section.
This template includes the necessary headers: first name, last name, phone number, email, country, state, zip code, address.
Fill in Your Contacts Information:
Open the downloaded CSV template in a spreadsheet editor (e.g., Microsoft Excel, Google Sheets).
Enter your contact information under the appropriate headers.
Save Your CSV File:
Once you've filled in the contact details, save the file in CSV format.
Upload Your CSV File:
Return to the Fan Connect section in Even Backstage.
Click on the "Upload File" section and select your saved CSV file.
Add Contacts to a List:
Choose to add the uploaded contacts to an existing list or create a new list.
To add to an existing list: Select the list from the dropdown menu.
To create a new list: Enter a name for your new list and click "Create".
Confirm that you own the data:
Click "Confirm" and them “Save and Continue” to complete the upload.
If you have any further questions or issues, feel free to contact our support team for assistance.
How to Create a New Contact List
Creating contact lists in Fan Connect allows you to send targeted emails and SMS messages to specific groups of fans. Follow these steps to create a new list:
Log in to EVEN Backstage:
Access your EVEN Backstage account with your credentials.
Navigate to Fan Connect:
Once logged in, go to the Fan Connect section on the side bar.
Start a New Campaign:
Click on "Start" to begin the process.
Create a New List:
Click on the "Create New List" button.
Select Contacts:
A table will appear displaying all your existing contacts.
Select the contacts you want to add to the new list by checking the corresponding boxes.
Alternatively, you can import new contacts by clicking on the "Import Contacts" button. (Refer to the Guide for Adding New Contacts for detailed instructions.)
Continue to Naming the List:
After selecting the desired contacts, click the "Create List" button.
Name Your List:
A modal will appear prompting you to define a name for your new list.
Enter a unique and descriptive name for the list, for example: “Fans in the US”
Save the List:
Click "Save" to finalize and save the new list.
Your new list is now created and saved. You can use it for sending targeted campaigns to your selected group of contacts.
Troubleshooting Common Errors:
If you encounter any issues during the upload process, refer to the following common errors and their solutions:
Unsupported File Type:
Error Message: "Unsupported file type. Please upload a .csv file."
Solution: Ensure you are uploading a file with the .csv extension.
If needed: Use our template.
Empty File:
Error Message: "The uploaded file is empty. Please provide a CSV file with contact information."
Solution: Check your CSV file to ensure it contains contact data.
Incorrect Headers:
Error Message: "Missing or incorrect header. Ensure your CSV file contains the correct headers: first name, last name, phone number, email, country, state, zip code, address."
Solution: Use the provided template to ensure headers are correct and in the right order.
Invalid Phone Number:
Error Message: "Invalid phone number format in row X. Please enter a valid phone number."
Solution: Verify that phone numbers are in the correct format and contain only numbers and valid characters.
Invalid Email Address:
Error Message: "Invalid email address in row X. Please enter a valid email address."
Solution: Check for correct email formatting (e.g., name@example.com).
Missing Required Fields:
Error Message: "Required fields are missing in row X. Ensure all required fields (first name, last name, phone number, email) are filled."
Solution: Make sure all required fields are filled out for each contact.
Duplicate Entries:
Error Message: "Duplicate entry found for email/phone number in row X. Please ensure all email/phone entries are unique."
Solution: Remove or correct any duplicate entries in your CSV file.
If you have any further questions or issues, feel free to contact our support team for assistance.
Resources:
Fan Connect: Contacts List Template