Setting up your first campaign
To set up your first campaign in Fan Connect, follow the steps below:
Select your audience: From all of your fans, you can choose who gets the message through custom filters like purchase amount, geographic location, date of purchase, and music preferences. You can also import any users from existing campaigns.
Choose the type of message: Select between sending an SMS or e-mail.
Create your campaign: Select a template and customize it according to your needs, with the ability to add photos, names, dates, and any other information you think might be relevant for the fans.
Hit Send or Schedule: You can choose to send your message immediately or schedule it for when the time is right.
Best practices for a successful campaign
Follow these steps and best practices to create successful campaigns in Fan Connect:
Step 1 - Audience Selection
Choose who you want to send your message to. You can select from all the fans who have supported you on EVEN or customize this database based on preferences. Soon you’ll be able to import data.
All Fans: Send to all your fans who have supported you on EVEN.
ProTip: Use this to announce a new drop or to share news with your entire community.
Customize: Create a custom list.
ProTip: Use this when you have a specific campaign goal or purpose. Customize your list according to it.
Use a Created List: You can choose from lists you previously created.
ProTip: Use this to send reminders or updates about a specific campaign.
Step 2 - Choose the Type of Message
Decide whether you want to send your message as a text (SMS) or an email to your fans.
E-mail: Choose from a range of e-mail templates to send to fans.
ProTip: Use email to connect with fans when you need to provide detailed information or want fans to take specific actions, like watch a new video, support a new release, or highlight exclusive news. like watching a recent video,
SMS: Send a short message update directly to fans.
ProTip: Use SMS for a quick reminder or create interest..
Step 3 - Create a Campaign
Let’s get this email ready. Start by choosing the template that’s the best fit for your campaign goal:
New Video
New Release
Events
Merchandise
After choosing a template, you can customize the email for your needs or start from scratch:
Subject - ProTip: Use something short and catchy.
Preview Text - ProTip: Write something that will make fans want to read the email.
Title - ProTip: Keep it short, engaging, and tell them what the email is about.
Description - ProTip: Be very clear about the action you want them to take.
ProTip: Write it with your own style. Use the voice and tone you use on social media or at in-person events. Keep the email short and make sure it feels like you’re addressing your fans personally.
Use Email Campaigns Strategically
New Releases: Create a short countdown email series to announce releases.
Shout Outs: Acknowledge big spenders, first buyers, or randomly selected fans.
EVEN Impact: Use analytics to celebrate revenue on EVEN compared to streaming.
Access Points: Promote virtual listening sessions, merch, and behind-the-scenes content.
SMS
Let’s get this text ready. Start by choosing a template that best fits your campaign goal:
New Video
New Release
Events
Merchandise
After choosing a template, you can customize the text for your needs or start from scratch:
Description - Pro Tip: Keep it short, with a clear action you want fans to take. Write it in your own style, using the voice and tone you use on social media or in person.
Step 6 - Message Sending or Programming
Take a look at the preview below and decide whether you want to send it immediately or schedule it for a later date. Just make sure to pick the right date and time.
Use Timing Strategically:
New Drops: Schedule messages leading up to new releases and merch sales.
Post-Event: Send a message after events thanking fans or promoting an access point.
Surprises: Announce surprise performances, live events, or bonus tracks.
Milestones: Celebrate release anniversaries, billboard charting, or sold-out tours.
Connect with fans in the mornings and be the first message they see. VIP Experience: Announce new VIP experience opportunities.
Release Day: Alert fans that your new release is live.
Pop-Ups: Invite fans to a surprise live stream or performance.
Appreciation: Send a personal note thanking fans for their support.
Step 7 - Send Your Message
Your message has been successfully sent. You can always come back to EVEN Backstage whenever you want to connect directly with your fans again.