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Understanding Revenue Calculation in the Evey Events & Tickets App

Updated over 2 weeks ago

Managing ticket sales and tracking revenue is simple with the Evey Events app. One of its key features is revenue calculation, which gives you a quick snapshot of how your events are performing financially.

This article breaks down how revenue is calculated in the app and highlights a few things that can affect the numbers you see, so you always know what to expect.

How to Check Your Revenue

  1. Log in to the app dashboard and select your event.

  2. Look for the Ticket Sales graph. You can filter data by:

    • Past week

    • Past month

    • Biannually

  3. On the lower-left corner of the Ticket Sales section, you’ll see the Total Revenue, based on the filter you selected.

How Revenue is Calculated in Evey

We keep revenue tracking transparent and straightforward in the Evey app. Here's how it works:

We calculate revenue using this formula:

Total Revenue = Ticket Price × Number of Tickets Sold

So if you sold 10 tickets at $15 each, the app will display:
$15 × 10 = $150 in revenue

However, the amount shown in the app might not always match what you actually received. That’s because some things—like discounts, manual ticket entries, or refunds—aren’t factored into the calculation.


What Can Affect Your Revenue Numbers?

1. Discounts and Promotions

If you offer a discount (e.g., $100 off in total), the app still shows full ticket prices in the revenue total.

  • What the app shows: $150

  • What you received: $150 − $100 = $50

2. Manually Added Tickets

If you add tickets manually (outside of Shopify orders), those don’t count toward the revenue total.

  • Example: You added 5 manual tickets worth $20 each

  • App shows: $150

  • Actual received: $150 − $100 = $50

3. Refunds or Cancellations

Refunds done in Shopify may not immediately update in the Evey dashboard.

  • Example: A $30 refund was issued

  • App shows: $150

  • Actual received: $150 − $30 = $120


Tips for Accurate Revenue Tracking

Here’s how you can stay on top of your real revenue:

  • Track discounts and promo codes separately so you can reconcile actual earnings.

  • Keep tabs on manually added tickets and consider their value outside the app’s revenue view.

  • Process refunds and cancellations promptly in Shopify to help keep everything aligned.

By understanding how the app calculates revenue and the few things that aren’t included, you’ll get a clearer picture of how your events are performing financially.

Let us know if you have any questions or need help reconciling numbers. We’re here to help!

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