At the moment, you can only book events or kits via your sales rep. They can create the request for you from their own account.
For the higher value events, they might have to submit a sponsorship request to the internal brand team.
If this is the case, they will have to fill out a quick form with you.
There a few questions worth explaining..
1. ‘Why should the brand accept your request’
When filling out the booking request form, keep in mind that this is essentially your pitch for sponsorship!
In order to sponsor a booking, the brand needs to know what’s in it for them and all about your venue or the event that they will be represented at.
Try to talk about:
What you can offer the brand in terms of sales and visibility - on the night is good, but long term will be much more appealing!
Why this will be good for the brand
How many people you expect to turn up
What occasion the event is for (venue events e.g. Gin tasting, cultural events e.g. Halloween, etc)
All about the event and what you will be doing
2. How much stock are you ordering for the event
As with any business, brands need to get a positive ROI in order to keep investing.
So this section is crucial for brands to justify their spend.
Be sure to give an accurate and detailed count of all the branded stock you plan to order for the event. (But note, we will check that you have this stock when the assets arrive so please don't make it up.)
3. How long are you booking for?
80% of our rejected bookings are because the investment just won’t pay back in the short time frame of 1-2 days requested.
In fact, if a brand is investing £1K+ on an experience, they need to see it in place for longer in order for it to be worthwhile.
We recommend requesting to keep the assets in place, with menu and sales initiatives in place for at least a few weeks. If the experience is in any way bespoke, 3 months is recommended!
Keep an eye on our recommendations on the profiles which will help steer you in the right direction.
4. Make requests with brands which align with your venue/event
Brand teams will only be able to accept booking requests from venues and/or events which match the style and vision of the brand. Be sure to only make bookings with brands which you believe will fit in nicely with your venue space and vibe.