Imagine a brand user has successfully requested an activation, here is what happens next.
It varies - depending on the settings for the activation but it tends to follow this process:
1.Brand approval
For high value campaigns, the activation manager might need to approve the investment first. If that is the case, it's likely the sales person has filled out a request form
The activation manager will review the context provided, looking at whether it's the right fit for the brand, and a good commercial opportunity.
If they decline it, both the sales person and the venue will receive an email notifying them that it has been declined with a message from the activation manager. You will never get the booking.
If no brand approval is required, it will go straight to the agencies involved with a PO auto-assigned.
2.Agency approval
If the brand approval is on and they accept, the request will then be sent to the agencies involved in the delivery or staffing of the activation.
You will need to review whether you are free and able to facilitate - and you may suggest some new dates and timings at this stage too.
If you decline it, both the sales person and the venue (& any other agencies) will receive an email notifying them that it has been declined with a message from the agency. The booking will be cancelled.
Once all agencies involved have accepted, the venue will receive an email notifying them that it has been confirmed, with everything they need to know about what is happening and when.
